Commercial professionals with responsibility for key accounts.
Delegates will learn how to apply the MAGUIRE model as an effective account management tool for managing key accounts. This programme is designed to take the experienced and professional salesperson to the next level, in terms of Strategic Key Account Management. The programme will explore the Maguire strategic account management model in great detail, which is based on the following principles that every successful account manager should know: Managing Accounts for Growth - Understand Innovate Regenerate Evaluate.
At the end of this programme the delegate can:
• Show how to motivate the sales team
• Demonstrate setting sales goals and objectives
• Describe how to offer constructive feedback
• Communicate strategic sales vision
• Analyse and deal with sales performance issues