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Course Category: Sales Training

M.A.G.U.I.R.E. Account Management Model

Who Would Benefit

Commercial professionals with responsibility for key accounts.

Course Description

Delegates will learn how to apply the MAGUIRE model as an effective account management tool for managing key accounts. This programme is designed to take the experienced and professional salesperson to the next level, in terms of Strategic Key Account Management. The programme will explore the Maguire strategic account management model in great detail, which is based on the following principles that every successful account manager should know: Managing Accounts for Growth - Understand Innovate Regenerate Evaluate.


  • CPD Points: 18
  • Training Course Category: Sales
  • Training Course Duration: 3 days
  • Training Course Location: Virtual, online or classroom-based
Learning Outcomes

At the end of this programme the delegate can:

• Show how to motivate the sales team
• Demonstrate setting sales goals and objectives
• Describe how to offer constructive feedback
• Communicate strategic sales vision
• Analyse and deal with sales performance issues

The Programme Includes:
  • Managing Accounts for Growth model
  • Overview and explanation
  • What is a key account?
  • The PARETO principle
  • Understand:
    • Research client needs
    • Examination of their structure
  • Innovate:
    • Create useful, novel and appropriate solutions
    • Developing relationships
    • Advanced communication skills
  • Regenerate:
    • Look for ways to stimulate new opportunities
    • Forecasting an account growth
  • Evaluate:
    • What is success?
    • Evaluate and measure the success of your ideas and innovations
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  • 0333 5777 144