Diagnose your sales team's strengths and weaknesses

Sales Skills Audit

Sales Skills Audit is a powerful diagnostic tool designed to maximise your team's sales performance.

Built on peer-reviewed UK government National Occupation Standards (NOS) for sales, Sales Skills Audit is the only assessment approved by global sales qualification accrediting body the ISM Education.

Sales Skills Audit assesses sales competency in 19 specific skill sets:


  • Customer engagement
  • Problem-solving
  • Negotiations
  • Target planning
  • Objections
  • And more

Customer Contact

  • Spotting opportunities
  • Using probing questions
  • Communicating
  • Advising the customer

Engaging the Customer

  • Matching customer needs to products or services
  • Awareness of competitors
  • Understanding the customers needs
  • Testing and challenging assumptions
  • Keeping abreast of new products

Negotiation and Closing

  • Influencing customer expectations
  • Negotiating
  • Objection handling

Information and Activity Management

  • Paperwork management
  • Achieving goals, objectives and targets
  • Planning and managing activities

Key Benefits

Globally Accredited

Globally Accredited


Flexible and Adaptable


Increased Leads


Higher Skills

Built for maximising sales skills, identifying skill gaps and improving client retention, Sales Skills Audit is easy to use and effective.


Used in over 40 countries worldwide, Sales Skills Audit comes with a full suite of market-leading sales skills assessment tools. By gathering objective data about the quality of sales skills at an individual or team level, Sales Skills Audit is able to assess sales competency in 19 specific skill sets across five different categories, including customer engagement, problem-solving, negotiations, target planning, objection handling and more.


All of our training programmes attract CPD points and are available as public open courses, in-house training and development courses, and online training.

Call one of our team now on 0333 5777 144 to discuss further or simply complete the
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