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Course Category: Sales Training

Interpersonal Selling Skills Training Course

Who Would Benefit

The Interpersonal selling skills training course is designed for people in sales or business development roles, who want to employ a consultant style approach to how they engage with and manage client relationships.

This training course would benefit all managers who are looking to develop a natural and more informal style of coaching. Delegates will focus on techniques to help others achieve their personal and professional goals in a variety of everyday work situations

Course Description

This interactive training course will explore in detail the interpersonal skills which are so vital for persuasion, gaining agreement and developing a mutually beneficial client relationship.  The course will examine a wide range of interpersonal or ‘human’ skills which will enable salespeople to build rapport, interact socially, convey personal credibility and influence with subtlety.


  • CPD Points: 12
  • Training Course Category: Sales
  • Training Course Duration: 2 days
  • Training Course Location: Virtual, online or classroom-based
Learning Outcomes
  • Understand the key phases involved in engaging with clients
  • Prepare thoroughly for a client meeting
  • Build rapport quickly with a range of different personality types
  • Effectively explore the wants, needs and expectations of a client
  • Confidently handle objections & gain commitment
The Programme Includes:
  • The persuasive process – 5 key phases
  • Preparing for the client meeting – The A.I.M. method (active info-intention-mindset)
  • Engaging a client ~ finding social links, matching tempo and body language, making observations
  • Exploring skills ~ 7-stage questioning process Convincing technique
  • The F.A.B. formula
  • Applying FAB to your businesses offerings and solutions
  • Gaining agreement – tips and practice
  • Converting objections
  • Committing a client ~ Noticing buying signals
  • Building rapport quickly and easily with clients
  • A.K. - appealing to thinking styles
  • Unconscious influence ~ Cialdini’s 7 laws of influence
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