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Course Category: Sales Training

Interpersonal Selling Skills Training Course

Who Would Benefit

The Interpersonal selling skills training course is designed for people in sales or business development role and who want to employ a consultant style approach to the way in which they engage with and manage client relationships.

This training course would benefit all managers who are looking to develop a natural and more informal style of coaching. Delegates will focus on techniques to help others achieve their personal and professional goals in a variety of everyday work situations

Course Description

This interactive training course will explore in detail the interpersonal skills which are so vital for persuasion, gaining agreement and developing a mutually beneficial client relationship.  The course will examin a wide range of interpersonal or ‘human’ skills which will enable sales people to build rapport, interact socially, convey personal credibility and influence with subtlety.


  • CPD Points: 12
  • Training Course Category: Sales
  • Training Course Duration: 2 days
  • Training Course Location: Virtual, online or classroom based
Learning Outcomes
  • Understand the key phases involved in engaging with clients
  • Prepare thoroughly for a client meeting
  • Build rapport quickly with a range of different personality types
  • Effectively explore the wants, needs and expectations of a client
  • Confidently handle objections & gain commitment
The Programme Includes:
  • The persuasive process – 5 key phases
  • Preparing for the client meeting – The A.I.M. method (active info-intention-mindset)
  • Engaging a client ~ finding social links, matching tempo and body language, making observations
  • Exploring skills ~ 7 stage questioning process Convincing technique
  • The F.A.B. formula
  • Applying FAB to your businesses offerings and solutions
  • Gaining agreement – tips and practice
  • Converting objections
  • Committing a client ~ Noticing buying signals
  • Building rapport quickly and easily with clients
  • A.K. - appealing to thinking styles
  • Unconscious influence ~ Cialdini’s 7 laws of influence
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