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Course Category: Sales Training

Emotional Intelligence for Sales People

New course
Who Would Benefit

Everyone interested in developing their communication and interpersonal skills, to help the relationships with customers and sales performance.

Course Description

The main aim of this workshop is to help delegates understand how emotional intelligence offers a means for developing the communication and interpersonal skills needed by salespeople to develop and improve relationships with customers.


Delegates will explore the ability to recognise their emotions in detail, understand what they're telling them, and realise how their emotions affect people around them. This is particularly important in sales, as it is becoming more and more difficult to differentiate between products in a particular sector for any length of time. This means that the quality of the relationship with the salesperson can make all the difference.

Learning Outcomes
  • Understanding emotional intelligence
  • Applying emotional intelligence to enhance sales performance
  • Self-awareness / self-management / social awareness / relationship management
  • Developing personal impact
  • Developing success strategies
The Programme Includes:

- What is emotional intelligence?

- Group discussion

- The four elements of emotional intelligence

  • What impact Emotional Intelligence can have on sales performance?
  • Self-Awareness

- Emotional Self-Awareness

- Accurate Self-Assessment

  • Self-Management

- Transparency

- Adaptability

- Initiative & optimism

  • Social Awareness

- Empathy

- Organisational Awareness

- Service Orientation

  • Relationship Management

- Influence & building trust

  • Enhancing sales performance

                        - Linking benefits to client's needs with integrity

- Advancing the sale

- Handling objections

- Expanding the sale

  • Developing success strategies

- Maintaining peak performance

- Emotional intelligence and how it underpins personal impact

  • Review personal objectives
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  • 0333 5777 144