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Course Category: Sales Training

Winning New Business Training Course

Who Would Benefit

Anyone involved in sales wishing to improve their call to sale ratio or generate extra revenue from existing customers.

Course Description

This programme will develop structured sales skills and techniques required to be successful in a busy sales environment and focus on the creative skills needed to generate extra revenue from new and existing customers.


We will explore the sales process in depth, with a thorough examination of powerful and effective sales tools. Once the basic sales process has been refreshed and reinforced, we will address in depth skills that lie behind cold calling, canvassing for new business and selling big ticket accounts and multiple product packages enabling delegates to quickly achieve their sales objectives and to increase the average sale value they achieve.


  • CPD Points: 12
  • Training Course Category: Sales
  • Recommended No. of Days: 2
  • Training Course Location: To be determined by Client


Learning Outcomes
  • Demonstrate excellent questioning/listening skills
  • Display good communication skills
  • Explain key concepts for winning new business
  • Show how to handle objections
  • Understanding buyer types
  • Close the sale
The Programme Includes:
  • Essential skills of the sales person
  • Where to find new business - preparation & research
  • What do we know/believe about cold calling?
  • Attitude is everything!
  • Making appointments
  • Preparing for the meeting
  • Questioning techniques
  • Gatekeepers and how to get past them
  • Essential sales tools

          - Probe / Match / Confirm

  • How to really listen

          - The spoken word vs the unspoken meaning

  • Selling the benefits of your products
  • Territory management
  • Selling multiple product packages
  • Controlling the sale

          - The balance of power

          - Enthusiasm / Empathy

  • Dealing effectively with objections
  • Closing the sale confidently
  • Professional follow-up
  • Ensuring repeat business
  • How to maintain personal energy and build confidence 
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  • 0333 5777 144