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Course Category: Sales Training

Negotiation Skills Training Course

Who Would Benefit

The Negotiation Skills Training Course has been designed for any sales professional who has not received any formal training in negotiation skills.

Course Description

Delegates will learn the mechanics of a good negotiation. All salespeople need to be able to determine when the sale has been successful and where the negotiation starts. This can be an uncomfortable point in the process of winning the business on mutually acceptable terms and conditions for some people.

This course highlights the 'mechanics' of negotiation and how to deal powerfully with resistance and manipulation.



  • CPD Points: 12
  • Training Course Category: Sales
  • Training Course Duration: 2 days
  • Training Course Location: Virtual, online or classroom-based
Learning Outcomes

At the end of this training course, the delegate can:

•    Explain advanced negotiation techniques
•    State the key influencing skills
•    Describe powerful advanced questioning techniques
•    Give examples of how to establish control
•    Produce a structured approach to negotiating

The Programme Includes:
  • An examination of equality and power
  • Structure & strategy - 5 key stages
  • Timing & negotiation
  • When to start
  • Avoiding price war
  • Targets
  • Shopping lists
  • Variables & trading
  • Negotiation techniques
  • Essential personal skills
  • Dealing with a deadlock
  • Tricks & gambits
  • Commitment & agreement
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