Train the Trainer
What is the first thing that comes to mind when considering internal trainers within an organisation?
Generally speaking, both of those points would be correct, with trainers having a natural flair for holding a room and thriving on knowledge and growth. However, is personality fit and product or service expertise alone enough to be a well-rounded trainer?
In short, no. Although product and service experts will provide short-term operational wins whilst being a welcomed face from the workforce. The most successful organisations and trainers know that the only way to successfully manage the learning and development journey is from an end-to-end view.
Long term? But I need to see the output from training now!
Picture this, you have been promoted from within a sales unit to a trainer because your numbers are great, and you are well-liked within the business. You can overcome any objection thrown your way due to your cool demeanour and ability to work well under pressure. You immediately dive in and develop your first “Overcoming Objections” slide deck which you will proudly present to the sales team. You have set a target of a 20% increase in conversion over the next six months. Prepared, eager, and ready to pass on your experience in this passion project.
Unfortunately, team conversion only rises by 2% over the following month and then plateaus. Team members are left disheartened from not meeting targets, morale is low. Frustrations grow within management after time was dedicated to this project and they were given unrealistic expectations around training outcomes. As a trainer, you are disappointed that your time investment has not impacted how you would have hoped. Although initially sales grew, in the long term there was little to no impact or behaviour change.
What have we missed?
Starting to panic as you scroll through Indeed? Please stop.
Missing these points does not mean you are not an excellent trainer. It simply means there is room for growth and knowledge to support your passion for the profession.
Many organisations and trainers fall into the trap of seeing personable, product and service expert employees as already being equipped to create material and deliver a session. Ensure group and individual training needs are met strategically with a focus on long-term results will ensure...
Train the Trainer is a 2-day CPD accredited course for groups, you can explore the agenda HERE.
If you would like to register your interest in a Train the Trainer Open Course as an individual, reach out to our team!