This module will cover the 5 stages of the customer journey and how to make the customer experience as satisfying as possible. This includes the importance of understanding the customer journey and how to map it effectively. The course also explores how to identify pain points, improve touchpoints and strengthen relationships, creating a more engaging, efficient and personalised experience.
This course is ideal for salespeople, those responsible for marketing and other individuals who are in customer-facing roles. It provides a strong foundation for understanding customer behaviour and helps learners deliver consistent, high-quality experiences across all touchpoints. This will allow you to target your sales techniques and marketing materials to your audience, increasing the likelihood of a successful purchase.