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Course Category: Sales Training
Duration: 9 days

Strategic Selling (O)

Who Would Benefit

Discerning and experienced commercial operators who understand in great detail the very essence of selling and the people skills required and are now looking to take their expertise to a higher level by mastering strategic commercials skills.

Course Description

This programme builds on the essential knowledge and skills delegates will require for successful sales planning and explores the psychological and creative aspect of sales to generate extra revenue. The programme content will examine the ‘people’ element of selling in great depth, highlighting powerful and effective sales tools at your disposal. The content is designed to enable delegates to utilise new and innovative approaches helping them to achieve their sales objectives and increase the average sale value they achieve.


  • CPD Points: 54
  • Training Course Category: Sales
  • Recommended No. of Days: 9
  • Training Course Location: Public courses are held at The Hilton, East Midlands Airport. In house course location to be determined by client
  • Training Course Dates: Programmes are delivered throughout the year, please call us to discuss the best option for you
  • Cost per delegate for Open Courses: £4995 + vat
Learning Outcomes

At the end of this programme the delegate can:

  • Explain a strategic approach and business pan
  • Show how to target a sector accurately
  • Demonstrate knowledge of competitors analysis
  • Adapting your approach to market influencers
  • Explain key strategic customer concepts
The Programme Includes:
  • Company selling strategy
  • Vision and values
  • Strategic alignment and expectation
  • Strengths and differentiators
  • Examination of target market
  • Competition and position
  • Strategic approaches
  • Forecasting sales success
  • Key influencers
  • Becoming an indispensible supplier
  • Your customer’s customer
  • Changes in attitude
  • Approach and results
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  • 0333 5777 144