How to Give a Persuasive Presentation

Presentations are an effective means of conveying information to an audience and are a common feature in the role of many business leaders and managers. A good presentation is also an invaluable sales tool and, used correctly, can persuade an audience into accepting a particular point of view or concept, or into buying a product or service.


Presenting with confidence and making a positive and lasting impression upon an audience is not something which comes naturally to many people. However, these techniques can be learned and with a little practice business people can acquire potentially invaluable presentation skills. Leadership and management training experts Maguire Training can help business and salespeople to build upon and enhance their existing presentation skills courtesy of their course - High Impact Presentation Skills. This outstanding two-day course shows delegates how to develop personal confidence and stage presence, structure a presentation for maximum impact, use powerful language both verbal and non-verbal and make the most effective use of visual aids. As a result delegates will leave the course equipped with everything they need to win over an audience and create the best impression of themselves and their business when giving presentations.


Using presentation with the motive of persuading an audience can be difficult to achieve without the audience sensing that the presenter is being unnaturally coercive or manipulative. Yet persuasive presentations are can be extremely useful in the sales environment. Here, the experts at Maguire Training share some free advice on how to give a persuasive presentation.


    • Focus on the needs of the audience - Ask yourself 'what's in it for the audience?' and 'why should they take the trouble to watch my presentation?' Get to know in advance the needs and expectations of the people to whom you are presenting and tailor every aspect of your presentation to fulfilling and exceeding those expectations.
    • Wrap your presentation in a story which has relevance to the audience  - Using a story as the backbone of your presentation ensures that it is presented in a logical order, it also creates a 'real-world' scenario with which your audience can identify and form an emotional connection, making the subject of your presentation more engaging and real to them.
    • Use your presentation to impart something of value - You can reward your audience for attending a presentation by giving them a useful free tip or 'industry secret' which may be of value to them. Naturally, they can obtain even more such benefits by taking whatever action your presentation is intended to persuade them to do.
  • Conclude with a natural and sensible call to action Having engaged the audience, told your story and promoted the benefits of whatever you're persuading the audience to take on board, the conclusion of your presentation should be an entirely unforced and simple call to action. To the audience this action should appear to be the obvious and logical next step for them to take as a result of what you have presented to them. Don't force the issue as this may be interpreted as desperation or manipulation on your part and don?t offer multiple calls to action or make your conclusion so ambiguous that the audience has no clear picture of what they are supposed to do next.

With the help of Maguire Training, any businessperson or salesperson can deliver powerful and memorable presentations. There are several highly effective and practical presentation courses to choose from and some, such as - Developing Confidence and Energy in Presentations, are conveniently delivered as online training via Maguire Training's industry-leading mobile and E-learning platform.

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