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Course Category: Marketing Skills
Essential Marketing
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- CPD Points : 1
- Video Duration : 27
Aims
The delegate will understand about the essential skills of marketing be able to explain the component parts of the marketing mix.
Key Learning Outcomes
- Answer the question ‘What is marketing?’
- Describe the ‘traditional’ elements of the Marketing Mix
- Explain the ‘newer’ elements of the Marketing Mix
- Begin to define a Marketing Strategy
Who Would Benefit
All commercial professionals wishing to gain a deeper understanding of the marketing skills.
Module Price - 1 Credit
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