Personal Power - A Virtual Learning Programme

Who Would Benefit

Anyone that is seeking to improve the way they communicate with other people with the specific aim of getting their message across and being able to influence and persuade them more effectively. This programme will support you if you want to become a better communicator and have a more personal impact.

Course Description

We all want to make an impact when we communicate with other people as we try and influence and persuade them. We do that in three primary ways and this programme is designed to help you develop skills in each of the following three areas:

Verbal impact – How to "make your case" with maximum clarity & persuasion
Emotional engagement – How to use language and voice to captivate others
Presence and authority – How to use body language to heighten your credibility

CPD Points: 6

Course Category: Virtual Learning Programmes

Can This Course Be ISM Accredited?: Yes

Learning Outcomes

Structure their case (or proposition) with logic
Tell a compelling and convincing story
Keep things short, sweet and inspiring
Employ memorable words and phrases to make a lasting impression
Project their voice to hold others’ attention
Use posture, movement, gesture and eye contact to radiate ‘gravitas’

The Programme Includes:

Webinar 1 - Making Your Case

Aristotle’s three pillars of rhetoric

1. Logos (Meaning)

2. Pathos (Emotional appeal)

3. Ethos (Credibility)

Verbal impact - The need for clarity & logic
Four Essential Techniques:

1. The Power Of three

2. Three Step Logic (Syllogism)

3. Fact-Advantage-Benefit

4. The SUN Storytelling Model (Self-Us-Now)

Individual Assignment

Each participant builds a proposition or business ‘story’ back at their desk. They select an actual work scenario in which they must gain buy-in or support from others in order to succeed.
The task is to structure this with three Step Logic, FAB or the SUN model.

Webinar 2 - The Power of Language

Interactive session – Participants deliver their business case and receive feedback
Discussion – What are the themes?
10 language tips:

1. ‘Towards’ – not ‘Away’

2. Active language

3. Saxon words

4. Three positions (I-You-Us)

5. Visual imagery

6. Sonic effect

7. Metaphor

8. Rhythm

9. Climax

10. Conclusion

Gaining ‘yes’ as you go
Urging others to act

Individual Assignment

Each participant is asked to watch 3 video links.
Their task is to notice and record precisely how these masters of communication both talk and move (voice and body). Their findings will be explored at the start of Webinar 3.

Webinar 3 - Developing Personal Presence

Interactive session – Participants report back on their video observations and we build a checklist for non-verbal success. Only measurable behaviours will be highlighted & prioritised.
Ten Levels of Presence - The concept of ‘status’ (or authority):

1. Prisoner

2. Bashful

3. Giggler

4. Pusher

5. Apologist

6. Careful

7. Striver (Seller)

8. Storyteller

9. Superhero

10. Guru

Pitch-Pause-Pace
Stillness
Finished movement
Open gesture
Sustained eye contact