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Course Category: Sales Training

Emotional Intelligence for Sales People

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Course Description

The main aim of this workshop is to help delegates understand how emotional intelligence offers a means for developing the communication and interpersonal skills needed by salespeople to develop and improve relationships with customers.


Delegates will explore in detail the ability to recognise their emotions, understand what they're telling them, and realise how their emotions affect people around them. This is particularly important in sales, as it is becoming more and more difficult to differentiate between products in a particular sector for any length of time. This means that the quality of the relationship with the sales person can make the difference.

Learning Outcomes
  • Understanding emotional intelligence
  • Applying emotional intelligence to enhance sales performance
  • Self awareness / elf management / social awareness / relationship management
  • Developing personal impact
  • Developing success strategies
The Programme Includes:

- What is emotional intelligence?

- Group discussion

- The four elements of emotional intelligence

  • What impact Emotional Intelligence can have on sales performance?
  • Self Awareness

- Emotional Self Awareness

- Accurate Self Assessment

  • Self Management

- Transparency

- Adaptability

- Initiative & optimism

  • Social Awareness

- Empathy

- Organisational Awareness

- Service Orientation

  • Relationship Management

- Influence & building trust

  • Enhancing sales performance

                        - Linking benefits to client needs with integrity

- Advancing the sale

- Handling objections

- Expanding the sale

  • Developing success strategies

- Maintaining peak performance

- Emotional intelligence and how it underpins personal impact

  • Review personal objectives
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