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Course Category: Leadership & Management

Creating an Effective Business Plan

Who Would Benefit

All managers who are responsible for writing or contributing to a strategic business for their organisation.

Course Description

The aim of this programme is to provide delegates with the strategic tools required to manage the business into the future through effective thought processes and practical planning techniques.


Delegates will leave with the ability to turn their vision and ideas into an achievable business strategy, which will drive the company’s future success in the medium and long term. Although each delegate is responsible for driving their team to meet their goals the business strategy is the roadmap they must first develop if they have any chance of success.


Practical in style, delegates will be required to develop a ‘live’ business strategy as part of the programme.


  • CPD Points: 12
  • Course Category: Management & Leadership
  • Course Duration: 2
  • Course Location: Virtual or classroom based
Learning Outcomes
  • Develop a strategic vision
  • Practise strategic thinking
  • Explain good business panning
  • Present your plan with confidence
  • Evaluate and adapt your business plan
The Programme Includes:
  • The importance of business strategy
  • The six stages of business strategy

- Stage 1 – Analysis

- Stage 2 – Objectives

- Stage 3 – Strategy

- Stage 4 – Tactics

- Stage 5 – Checks

- Stage 6 – Evaluation

  • Types of business strategy

- Competitive Strategies

- Cost Leadership Strategies

- Differentiation Strategies

- Development Strategies

  • Selecting a business strategy model for your business
  • Practical application of strategic models
  • Business strategy simulation exercise

- Modelled exercise to check understanding

  • Practical case study exercise

- Evaluating the current business strategy

- Constructing your business strategy

  • Presenting your business strategy

- Hints and tips on presentation skills

  • Evaluating your business strategy

- Evaluating consequences

- Predicting outcomes and success / failure scenarios

- Individual and group feedback on the strategy outcomes and implications

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