Sales Training Courses

Shouldn’t the development of sales people be easy? Of all employees sales people are the ones for whom performance is the easiest to measure and the most measured. Yet in virtually every sales team we work with we find three types of sales people:

1. Under-performers who are falling short of where they need to be
2. Over-performers who, whilst exceeding targets, are not achieving their full potential
3. The ‘middle-majority’ of steady target achievers who are capable of so much more

At Maguire, it is our belief that every sales person can make improvements from those new to selling, who need to understand the basic framework for sales success, to the most experienced high-achievers. Even small adjustments in selling style, approach, skills and knowledge that can make a big difference.

This is our belief. Why then are so many sales people underperforming and why are so many sales teams failing to achieve their potential? There are as many answers as there are sales teams but one constant factor emerges: every sales person is different. Consequently, the learning process that we follow to deliver peak performance is tailored for each sales person.

Following the Pathway to Excellence ensures that every sales development programme combines the achievement of the organisational performance outcomes with an individual personal development plan. This ensures that:

• Our sales programmes are exclusively targeted to deliver performance outcomes
• Every sales person receives individually tailored learning
• Constant feedback is provided to ensure meaningful coaching takes place

Our years of experience of working with sales professionals have also led us to one inescapable truth: that sales managers are responsible for 50% of the success or failure of any given sales team. Certainly, markets, economic cycles, quality of recruitment and the natural talent of the team are major factors but nothing is more influential than the sales management team.

Because of this, Maguire design every sales programme to be positioned around the sales management function and work in partnership with sales managers to develop, coach and motivate their team to deliver sales excellence. Maguire sales development experts work with sales managers to ensure that they can:

• Develop highly targeted performance coaching plans
• Give feedback of the highest quality and impact
• Adopt different coaching strategies for under and over-achievers
• Communicate clear strategic goals

This is the key to our success as a specialist sales development organisation: highly targeted programmes for sales people at all levels integrated with sales management enhancement to ensure long-term sales success.

How confident are we? Talk to us about our Performance Related Fee options - that’s how confident we are that we can deliver sales success for your organisation.