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Strategic Marketing

Duration: 2 Days

Marketing integrates all the key functions of a business and speaks directly to the customer through its activities. It seeks to blend instinct and judgment with analysis and fact. In combining these influences a company is able to construct a marketing strategy that will be pivotal to its commercial success. This programme is designed to equip delegates with the framework within which they will be able to understand the importance of a clear marketing strategy.

Content includes:

- The marketing strategy process
(1) Consumer & market analysis
(2) Review of the Competition and Self
(3) Review of Distribution Channels
(4) Development of a ‘Preliminary’ Marketing Mix
(5) Evaluation of the Economics
- Marketing strategy in context
- Organisational influences & external influences
- Developing a Strategic Marketing Plan
- Constructing your strategic marketing plan
- Presenting your strategic marketing plan
- Evaluating your strategic marketing plan

Associated courses to the above subject include:

- Strategy and Business Planning
- Finance for the Non-Financial Manager

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