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Essential Marketing Skills

Duration: 1 Day

This highly enjoyable and interactive workshop examines the essential skills of effective marketing. The course focuses in detail mainly on understanding the market you operate in and the placement of your products and services.

Content includes:

 

• Characteristics of good marketing
• S.W.O.T analysis
  

  • implications for the company
    
• A P.O.I.S.E marketing strategy
  

  • Profitable
    
  • Offensive
    
  • Integrated
    
  • Strategic
    
  • Effective
    
• Segmenting the market
• Selling using research information
• Positioning ~ 4 P’s product / price / place / promotion
  Using market research and information

 

Associated courses to the above subject include:

- Strategy Selling
- Managing Key Accounts

Click here if you would like to request more information