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M.A.G.U.I.R.E Account Management Model

Duration: 3 Days (2 days plus 1 day follow up)

This programme is designed to take the experienced and professional sales person to the next level in terms of Strategic Key Account Management. The programme will explore the Maguire strategic account management model in great detail, which is based on the following principles: Managing Accounts for Growth ~ Understand Innovate Regenerate Evaluate.

Content includes:

 

• Managing Accounts for Growth model ~ overview
  

  • What is a key account? ~ The Pareto principle
    
• Understand
  
  • Research client needs and structure
• Innovate
  

  • Create useful, novel and appropriate solutions
  • Developing relationships and using advanced communication skills
    
• Regenerate
  
  • Look for ways to stimulate new opportunities
  • Forecasting an account growth
• Evaluate

  • Evaluate and measure the success of your ideas and innovations

Associated courses to the above subject include:

- Negotiation Skills
- Strategic Selling

Click here if you would like to request more information